Common Start-up Mistakes: Why some business plans don't get funded

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About the Speaker

Nancy Georges

Nancy is a business strategist with more than over 25 years’ experience in retail, marketing, strategic planning, wholesale, product development, customer service, training & manufacturing in a diverse range of retail environments and product categories, in Australia, Asia, USA and Europe.


The rules of business have changed and you need to learn what’s important to survive in the new environment. Hear retailing and social media expert Nancy Georges answer the questions you’ve been asking about your business.

What you'll learn

  • What are the most common mistakes businesses make when starting up or taking their existing business in a new direction?

  • Why business plans don't get funded?
  • ​Why do startup businesses need a business plan?
  • How has the rise of online retailing and digital marketing broadened the scope of what retailers need to focus on when starting up and developing their business?

  • How can SMEs compete using Big Data?