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Understanding Customers

Understanding Customers

The better you understand your customers, the more targeted and effective your sales and marketing efforts will be.

People need a reason to buy from your business. However good your product or service is, no one will buy it or use it if they don’t want or need it. You must understand your customers’ needs and wants in order to convince them they should buy from you.

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Based on your assessment answers, we recommend the area of your business which needs the most urgent attention
Based on your results, we would recommend Understanding Customers.

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Benchmarking

1665 businesses have completed this report. Their average score was:

47%

Recommended resources

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    Sales

    Understanding customers: Deliver the right messages at the right time

    By Charisse Gray

    Your prospective customer may be as much as 70 per cent into the sales cycle before they engage with you or your competitors. How you engage with them during this time is critical.

    Customer Understanding

    Best practice tips for defining your customers

    By Charisse Gray

    Wouldn’t it be fantastic if you were sure you were targeting the customers you wanted?

    Marketing

    How to use the media to get to No. 1 on Google

    By Charisse Gray

    use the media to increase the ranking of your website in search engines such as Google.

    Customer Service

    Understanding customers: It's a no brainer: keep your customers happy!!

    By Charisse Gray

    Keeping your customers happy will ensure they keep coming back.

    Customer Understanding

    Understanding customers: Keep them coming back for more

    By Charisse Gray

    Exceptional service, customer satisfaction and a standout customer experience will keep customers coming back again and again.

    Customer Service

    How to grow your customer base

    By Charisse Gray

    Acquisition, service, growth and retention are four important areas to focus on if you want to grow your customer base.

    Processes

    Understanding customers: Be lean, not mean

    By Charisse Gray

    Delivering what your customer really wants, and doing it economically, will generate reliable profits.

    Customer Understanding

    Understanding customers: Do you really know your ideal target?

    By Charisse Gray

    You have your customers’ basic profile information and purchase history records, but this isn’t enough to be assured of keeping them.

    Customer Understanding

    Understanding customers: Make more money by narrowing your market

    By Charisse Gray

    To succeed you must niche down your potential target market and concentrate on defined areas.

    Customer Understanding

    Strong words of advice from a seasoned website designer

    By Mark Anderson

    Mark Anderson from Mandos design thinks all small businesses should get a content management system for their website, for maximum control.

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